: Josep Lagares
: Time-Out Creativation or Extinction, It's Our Choice
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: 9791387813000
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: Wirtschaft
: English
: 270
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: ePUB
In recent years, entrepreneurs, managers, academics and leaders of all kinds have shown a growing interest in learning about the peculiar methodology of Creativación© -a neologism arising from the combination of the words creativity and innovation- which the company Metalquimia has been developing and perfecting for decades. In Time-Out, its CEO, Josep Lagares, presents in a practical and dynamic tone the approach of this methodology, the result of continuous learning in an environment of finite resources and full of existential challenges.

Josep Lagares i Gamero (Besalú, 1963) is a chemical engineer, executive president of METALQUIMIA, and vice president of Fundación Metalquimia. He has promoted the Foundation for Creativation and the Symphony of Cobla and Strings of Catalonia, and is a trustee of several business and social foundations. Awarded the Prince Felipe Award for Business Excellence, he is recognized for his leadership in innovation and business creativity.

One Tomorrow:
Echoes of Creativation


Prologue


The world was teetering on the brink of disaster, maintaining its precarious balance through the delicate interplay of natural forces and human effort. For decades, scientists had warned of the catastrophic long-term consequences of climate change. Yet their grim predictions always painted a slow, centuries-long descent into chaos. No one anticipated the speed or ferocity with which the collapse would arrive.

The catalyst for humanity’s rapid downfall lay hidden beneath the frozen tundras of Siberia and the semi-frozen depths of the ocean floor. Methane, a potent greenhouse gas, had been trapped there for millennia, locked away in icy prisons. This “methane bomb,” as it was called, was a ticking time bomb waiting for the perfect conditions to detonate... and it did!

In just a decade, the planet’s temperature skyrocketed as methane was released in massive quantities. Combined with the melting of the polar ice caps, it transformed the climate at a terrifying pace. Droughts became the norm, devastating once-fertile lands. Floods ravaged entire cities, while rising sea levels inexorably swallowed whole communities. Hurricanes, now more frequent and ferocious, left trails of destruction in their wake. Zoonotic pandemics returned, claiming hundreds of thousands of lives. Crop failures became widespread, exacerbated by swarms of insects thriving in the altered climate. Food shortages led to desperation, and desperation turned into violence. Societies crumbled as nations fought over dwindling resources, plunging the world into chaos.

Chapter 1Descent into Silence


Amid the backdrop of devastation, two figures emerged from the ruins, bound by a shared struggle for survival and a flicker of hope. Elena, her hazel eyes scanning the horizon for signs of life, and Álex, his hardened determination etched into the weathered lines of his face, were survivors of the global cataclysm. They wandered through the skeletal remains of cities, their footsteps echoing in the haunting silence of a world that had once thrived.

Elena moved with purpose, her raven-black hair cascading in careless waves. She had witnessed the consequences of humanity’s unchecked ambitions, but within her burned a fierce resolve to create something new from the ashes. Álex, a man who had weathered the storm of humanity’s downfall with resilience, carried within him the indomitable spirit of a survivor.

Their paths crossed in the desolate expanse of a once-bustling metropolis, their eyes meeting amid the ruins. In that silent exchange, they recognized a shared sense of loss and the potential for something more—something beyond mere survival. In the desolation, a spark of creativation ignited.

“You’re not alone,” Álex said, his voice a rough whisper bearing the weight of the world’s collapse.

Elena nodded, acknowledging the shared reality that bound them. “There’s nothing left for us here. But maybe, in this emptiness, we can find a way to create something new.”