: Darren Woolley
: Fake Marketing Dilemmas The Folly of Making Complex Marketing Issues Simple
: Vivid Publishing
: 9781923078055
: 1
: CHF 3.10
:
: Werbung, Marketing
: English
: 100
: kein Kopierschutz
: PC/MAC/eReader/Tablet
: ePUB
Fake Marketing Dilemmas: The Folly of Making Complex Marketing Issues Simple. Questions answered in the book: - The 4Ps or no P? - Brand purpose or corporate purpose? - Purpose or profit? - Top-down or bottom-up budgeting? - Global or local? - Top or bottom of the funnel? - In-house or the outhouse? - Agile or not? - Best of breed or one throat to choke? - Bigger or better? - Is an agency a cost or value? - Pay more or less for your agency fees? - Open tender or closed tender? - Math or Mad Men? - Personalising or mass marketing? - Creative or technology? - WFH or back to the office? - Net zero emissions or not? - Pitch your business before Christmas?