The billboard on the newspaper stand advertising the best Wi-Fi in Brazil seemed to bear no relation to the woman illustrating it, with her beaming smile and milky-white skin. She was smiling at the horizon, wearing a dainty white blouse, and looked like she was about to start talking. Lucinda imagined the snap being generated almost by chance during a change of pose at the shoot, as the model moved from a three-quarter profile to almost full-frontal. The photographer must have pointed over to where she should be looking – into eternity; she had obeyed and voila, the perfect photo, t