: Darren Woolley
: Conversations on Managing Marketing
: Vivid Publishing
: 9781925952797
: 1
: CHF 5.20
:
: Werbung, Marketing
: English
: 200
: DRM
: PC/MAC/eReader/Tablet
: ePUB
Conversations on managing marketing:  Mark Ritson on the importance of mastering marketing principles  Nick Law on creativity in a digital age  Scott Hagedorn on dealing with the increasing complexity of the media market  Andrew Reeves on the challenges facing the advertising agency business model  Sandra Wiles on leveraging and optimising sponsorships  Gil Snir on programmatic media buying and its impact on advertising  Kshira Saagar on data transformation within your organisation  Ashton Bishop on the disruptive effect of change on organisations  Ed Pank on creativity and innovation and their importance to business  Martin Cass on how data is making media planning and buying more accountable  Mari Kauppinen on the need for short-, medium- and long-term strategy  Will Scully-Power on big data, small data, and first-, second- and third-party data

CONVERSATION TWO

Nick Law and Darren chat about creativity in a digital age

Nick Law1 talks to me here about the role of creativity and the approach to building brands in the digital age, as well as why advertisers and agencies need to transform to maximise the opportunities technology provides. When we had this conversation, Nick was the President of Publicis Communications and CCO (Chief Creative Officer) of Publicis Groupe, but he has since joined Apple as Vice President of Marcom Integration.

It was at one of the Adforum Summit sessions in NYC where I first met Nick Law, who was the CCO at RG/A at the time. More recently he was in Sydney for a keynote address, and thanks to severe jet lag he was up very early and popped into the TrinityP3 office to have this chat over a strong espresso. We started talking about him coming back to Sydney, where he grew up, and the path his life has taken creatively.

The conversation

Darren:

Welcome to Managing Marketing, and today I’m sitting with Nick Law who is the President of Publicis Comms and also CCO of Publicis Groupe. Welcome home, I guess.

Nick:

Thank you. Yes, I’m still getting over the jet lag, but enjoying being here.

Darren:

Sydney was where you grew up but you’ve lived in Brooklyn, or New York, for how long now?

Nick:

I’ve lived in the States since 1994, so 24 or 25 years.

Darren:

Wow, that’s half a lifetime.

Nick:

I think I’ve spent more time in America than any other country now. I still feel like this is home, though.

Darren:

Well that’s good to hear. When you grow up in Sydney it’s very hard to remove that part of your DNA, isn’t it?

Nick:

That’s true, there’s no city like it, especially if the Rabbitohs are winning.

Darren:

Was it Randwick TAFE?

Nick:

That’s right, between the Royal Randwick Racecourse, the Centennial Gardens and the big drug prevention centre of New South Wales University. It’s this lovely walkable distance to all those things.

Darren:

The reason I bring that up is there’s a lot of talk about the importance of education – training people to be job-ready and things like that. But it’