| Table of Contents | 5 |
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| About the Author | 10 |
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| About the Technical Reviewer | 11 |
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| Acknowledgments | 12 |
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| Preface | 13 |
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| Introduction | 18 |
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| Chapter 1: The Ford Dollar: The Mysterious Multiple | 27 |
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| 1.1 P/E As a Measure of How Expensive a Company Is | 30 |
| 1.2 P/E As a Predictor of Future Share Price | 32 |
| 1.3 P/E As a Predictor of Future Returns | 35 |
| 1.4 The Mysterious Multiple | 42 |
| Chapter 2: The Value Triangle | 44 |
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| 2.1 Accounting Valuations: The Limitations of Book Value | 45 |
| 2.2 The Shortcomings of Financial Models | 50 |
| 2.3 The Pros and Cons of Market-Based Valuation Metrics | 55 |
| 2.3.1 Disney vs. Netflix | 56 |
| 2.3.2 Ford vs. Tesla | 58 |
| 2.4 Triangulating Intrinsic Value: The Use of Valuation Ratios | 61 |
| 2.4.1 Price-to-Book | 62 |
| 2.4.2 Return-on-Assets | 63 |
| 2.4.3 Price-to-Earnings | 64 |
| 2.5 Summary | 65 |
| Chapter 3: Valuation Ratios | 66 |
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| 3.1 Trailing P/E, or P/Ettm | 67 |
| 3.2 Forward P/E | 69 |
| 3.2.1 PER (Relative P/E) | 74 |
| 3.2.2 Normalized P/E | 74 |
| 3.2.3 Improving on P/E? | 75 |
| 3.3 Price-to-Operating Earnings | 75 |
| 3.3.1 Pro Forma Earnings | 79 |
| 3.3.2 Core Earnings | 82 |
| 3.4 Dividends | 84 |
| 3.4.1 Dividend Ratios: Significance and Trends | 85 |
| 3.5 Price-to-Sales | 90 |
| 3.6 Metrics Based on Cash Flow | 99 |
| 3.6.1 EBITDA and EV/EBITDA | 100 |
| 3.6.2 Free Cash Flow | 101 |
| 3.6.3 Do Cash Flow Metrics Improve Upon Earnings-Based Multiples? | 103 |
| 3.7 Price-to-Book | 108 |
| 3.8 Tobin s Q | 111 |
| 3.9 Return-on-Assets | 113 |
| 3.10 Adjustments to the Denominator: Cyclically Adjusted P/E (CAPE1) | 115 |
| 3.10.1 Critics and Critiques | 119 |
| 3.10.1.1 Accounting Changes | 119 |
| 3.10.1.2 Dominance of Large Losses by a Few Firms | 120 |
| 3.10.2 CAPE Performance | 121 |
| 3.10.3 CAPE: An Assessment | 132 |
| 3.11 Adjustments to the Numerator: Cash-Adjusted P/E (CAPE2) | 138 |
| 3.12 What About the PEG Ratio? | 145 |
| 3.13 Composite P/E Ratios | 148 |
| 3.14 Summary | 151 |
| Chapter 4: Interpretations: P/E As a Dependent Variable | 155 |
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| 4.1 What Does the P/E Really Measure? | 156 |
| 4.2 Firm-Level Drivers | 159 |
| 4.2.1 Growth | 159 |
| 4.2.1.1 The Case for Growth | 165 |
| 4.2.2 Profitability, and Quality | 170 |
| 4.2.2.1 Gross Profit Metrics | 172 |
| 4.2.2.2 Return on Equity | 173 |
| 4.2.2.3 The Quality Factor | 177 |
| 4.2.3 Size | 180 |
| 4.2.4 Risk and Cost of Capital | 183 |
| 4.2.5 Shareholder Return | 186 |
| 4.2.5.1 Dividends | 186 |
| 4.2.5.2 Buybacks | 190 |
| 4.2.6 Strategy and Business Model Issues | 192 |
| 4.2.6.1 Quality of Revenue | 194 |
| 4.2.6.2 The Conglomerate Discount | 199 |
| 4.2.6.3 Is there a Conglomerate Premium? | 202 |
| 4.2.6.4 Capex Intensity | 205 |
| 4.2.6.5 Excess Cash Accumulation | 206 |
| 4.2.6.6 Exposure to the Business Cycle | 207 |
| 4.2.7 Earnings Volatility | 209 |
| 4.2.8 Share Price Volatility (Beta) | 212 |
| 4.2.9 Leverage | 218 |
| 4.2.10 Accounting Issues | 225 |
| 4.2.11 Governance | 226 |
| 4.3 Sector-Level and Market-Level Drivers | 231 |
| 4.3.1 Sentiment ( Animal Spirits ) | 231 |
| 4.3.1.1 The Market P/E and Animal Spirits | 233 |
| 4.3.2 Sector Discounts and Premiums | 236 |
| 4.3.3 Regulation | 243 |
| 4.3.4 Monetary Policy | 246 |
| 4.3.5 Fiscal Policy | 250 |
| 4.3.6 Inflation | 252 |
| 4.3.7 Interest Rates and Bond Yields | 257 |
| 4.3.7.1 The Fed Model | 258 |
| 4.3.7.2 The Interest Rate Level and the P/E: Is There a Sweet Spot? | 260 |
| 4.3.8 International Differences | 264 |
| 4.4 Summary | 269 |
| Chapter 5: Applications: P/E As an Independent Variable | 272 |
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| 5.1 Using Multiples to Forecast Stock Prices | 273 |
| 5.1.1 The General Case: P/E As a Contrarian Indicator | 273 |
| 5.2 Screening for Value 10 | 279 |
| 5.2.1 Evidence for the Value Anomaly | 280 |
| 5.2.2 Explanations of the Value Anomaly | 284 |
| 5.2.2.1 Mean Reversion | 284 |
| 5.2.2.2 Value As a Risk Factor | 286 |
| 5.2.2.3 Value as a Delayed Response | 289 |
| 5.2.2.4 Behavioral Finance Explanations | 290 |
| 5.2.2.5 Value As a Reflection of a Learning Process | 292 |
| 5.2.2.6 The Cyclicals Exception | 293 |
| 5.2.2.7 Is Value Disappearing? | 294 |
| 5.2.3 Comparing Multiples As Value Screens | 296 |
| 5.2.3.1 Price/Book Is Ineffective | 297 |
| 5.2.3.2 Cash Flow Multiples: Mixed Results | 298 |
| 5.2.3.3 Dividend Yield vs. P/E | 301 |
| 5.2.3.4 Does CAPE Improve Performance? | 302 |
| 5.2.3.5 Market Regimes: Bull Markets Favor Growth over Value (As a Rule) | 305 |
| 5.2.3.6 Multiples and Expected Returns: Summing Up | 307 |
| 5.3 Index Construction | 309 |
| 5.4 Factor Models and Smart Beta | 311 |
| 5.4.1 The Proliferation of Factors | 313 |
| 5.4.2 Th
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