Dangerous Hoops A Forensic Marketing Action Adventure
:
D. Larry Crumbley, Fred H. Campbell, Thomas J. Karam, Peter A. Maresco
:
Dangerous Hoops A Forensic Marketing Action Adventure
:
Lsu Press
:
9780807139127
:
1
:
CHF 45.60
:
:
Geschichte
:
English
:
248
:
DRM
:
PC/MAC/eReader/Tablet
:
PDF
Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain. Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives -- and spare the NBA from a public relations nightmare. The adventurous storyline -- complete with demands for cash and diamonds, poisoned collectors' cards, and botched drop-offs -- also explores aspects of business and marketing with examples from the world of pro basketball. Both innovative and educational, Dangerous Hoops provides real instruction in a novel form and serves as a refreshing text for business majors and MBA students.