| Contents at a Glance | 3 |
---|
| Contents | 186 |
---|
| About the Author | 193 |
---|
| About the TechnicalReviewers | 194 |
---|
| Acknowledgments | 196 |
---|
| Chapter 1: Introduction to Motivational Design | 5 |
---|
| Motivational Design | 5 |
| The Irresistible Smartphone | 6 |
| The Zero-Sum Game | 6 |
| Motivational Design Patterns | 7 |
| How to Read This Book | 7 |
| Chapter 4: Gameful Patterns | 8 |
| Chapter 5: Social Patterns | 8 |
| Chapter 6: Interface Patterns | 9 |
| Chapter 7: Information Patterns | 10 |
| Chapter 9: Temporal Dark Patterns | 10 |
| Chapter 10: Monetary Dark Patterns | 11 |
| Chapter 11: Social Capital Dark Patterns | 11 |
| Conclusion | 11 |
| Chapter 2: Psychology of Motivation | 12 |
---|
| Cargo Cult Design | 12 |
| Behavioral Psychology | 13 |
| Intrinsic Motivation Theories | 15 |
| The Importance of Learning: Malone | 16 |
| Autonomy, Competence, and Relatedness: Deci and Ryan | 16 |
| Self-Determination Theory | 17 |
| Cognitive Evaluation Theory | 18 |
| A Multifaceted View: Reiss | 19 |
| Behavioral Economics | 22 |
| Conclusion | 22 |
| Chapter 3: Understanding Design Patterns | 23 |
---|
| Pattern Languages | 23 |
| Using Motivational User Stories to Discover Patterns | 24 |
| Motivational User Stories | 25 |
| Motivational Design Pattern Definition | 26 |
| How Users Perceive a Motivational Design Pattern | 27 |
| Pattern Discovery | 28 |
| Prototype Theory | 29 |
| On the Correctness of Patterns, or Lack Thereof | 29 |
| Pattern Description and Organization | 30 |
| Pattern Template | 30 |
| Shorthand Notations | 31 |
| Organization of Patterns | 31 |
| Motivational Design Patterns | 31 |
| Motivational Dark Patterns | 34 |
| Conclusion | 34 |
| Chapter 4: Gameful Patterns | 35 |
---|
| When to Use | 36 |
| Pattern: Collection | 37 |
| How It s Used | 37 |
| What to Watch for | 38 |
| Specialization of Collection: Badge | 39 |
| How It s Used | 39 |
| What to Watch for | 41 |
| Pattern: Growth | 42 |
| How It s Used | 42 |
| Pattern: Increased Responsibility | 43 |
| How It s Used | 43 |
| Pattern: Leaderboard | 46 |
| How It s Used | 46 |
| What to Watch for | 47 |
| Pattern: Score | 48 |
| How It s Used | 48 |
| What to Watch for | 49 |
| Conclusion | 52 |
| Chapter 5: Social Patterns | 53 |
---|
| When to Use | 53 |
| Pattern: Activity Stream | 54 |
| How It s Used | 54 |
| Pattern: Broadcast | 55 |
| How It s Used | 55 |
| What to Watch For | 56 |
| Specialization of Broadcast: Social Feedback | 56 |
| How It s Used | 56 |
| What to Watch For | 59 |
| Pattern: Contact List | 60 |
| How It s Used | 60 |
| What to Watch For | 61 |
| Pattern: Identifiable Community | 62 |
| How It s Used | 63 |
| What to Watch For | 63 |
| Specialization of Identifiable Community: Meta-Area | 64 |
| How It s Used | 64 |
| What to Watch For | 65 |
| Pattern: Identity Shaping | 67 |
| How It s Used | 67 |
| What to Watch For | 68 |
| Pattern: Item Sharing | 69 |
| How It s Used | 69 |
| Conclusion | 70 |
| Chapter 6: Interface Patterns | 71 |
---|
| When to Use | 71 |
| Pattern: Notifications | 72 |
| How It s Used | 72 |
| What to Watch For | 73 |
| Pattern: Praise | 74 |
| How It s Used | 74 |
| What to Watch For | 75 |
| Pattern: Predictable Results | 76 |
| How It s Used | 76 |
| What to Watch For | 77 |
| Pattern: State Preservation | 77 |
| How It s Used | 78 |
| What to Watch For | 79 |
| Pattern: Undo | 81 |
| How It s Used | 81 |
| Conclusion | 81 |
| Chapter 7: Information Patterns | 83 |
---|
| When to Use | 83 |
| Pattern: Customization | 84 |
| How It s Used | 84 |
| What to Watch For | 85 |
| Specialization of Customization: Filters | 85 |
| How It s Used | 85 |
| What to Watch For | 86 |
| Pattern: Intriguing Branch | 86 |
| How It s Used | 86 |
| Pattern: Organization of Information | 87 |
| How It s Used | 87 |
| Pattern: Personalization | 89 |
| How It s Used | 89 |
| What to Watch For | 91 |
| Pattern: Reporting | 92 |
| How It s Used | 92 |
| Pattern: Search | 92 |
| How It s Used | 93 |
| What to Watch For |