: Songshan Sam Huang, Xuhua Michael Sun
: Economy Hotels in China A Glocalized Innovative Hospitality Sector
: Taylor and Francis
: 9781135042325
: 1
: CHF 49.10
:
: Einzelne Wirtschaftszweige, Branchen
: English
This book provides a comprehensive overview of the economy hotel sector in China. It covers macro-level social-cultural, economic, environmental, geographic and development issues, alongside micro-level consideration of the budget hotel companies' innovative management and marketing procedures, business expansion strategies, general hotel management and operation issues, as well as an analysis of some leading entrepreneurs in the sector, and in-depth case studies examining the most successful economy hotel companies in China.