: Luis Aranberri
: The EGA Master case study
: Universidad de Deusto
: 9788415759300
: 1
: CHF 6.30
:
: Management
: Chinese
: 80
: DRM
: PC/MAC/eReader/Tablet
: PDF
Since 1990 EGA Master has been engaged in the manufacturing of industrial hand tools and is now a leading brand worldwide. With 200 patents to their name and a 7% investment in R&D&i, EGA Master exports 90% of its products to 150 countries, with 40% going to emerging markets. EGA Master is today an unquestionable success story, but the question is: how has a family business been able to reach the most remote places, meet the highest quality standards and even manufacture for their own competitors, in only two decades?