: Unknown
: Social Media in Strategic Management
: Emerald Group Publishing Limited
: 9781781908990
: 1
: CHF 132.10
:
: Management
: English
Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technologies.