: Ana Maria Munar, Liping A. Cai, William C.Gartner
: Tourism Branding Communities in Action
: Emerald Group Publishing Limited
: 9781849507219
: 1
: CHF 96.80
:
: Einzelne Wirtschaftszweige, Branchen
: English
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives.