: Paul Gibbs, Michael Knapp
: Marketing Higher and Further Education An Educator's Guide to Promoting Courses, Departments and Institutions
: Taylor and Francis
: 9781136609411
: 1
: CHF 45.10
:
: Werbung, Marketing
: English
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.