: A. Brady
: The Sustainability Effect
: Palgrave Macmillan
: 9780230508484
: 1
: CHF 85,30
:
: Management
: English
: 175
: Wasserzeichen
: PC/MAC/eReader/Tablet
: PDF
Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations.