: BARABBA VINCENT P
: Surviving Transformation Lessons from GM's Surprising Turnaround
: Oxford University Press
: 9780195346817
: 1
: CHF 80.40
:
: Einzelne Wirtschaftszweige, Branchen
: English
Describes the impresive strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. Focuses on how other companies in a variety of industries can learn from GM's experience.