: Linda Gorchels, Edward Marien, Chuck West
: Manager's Guide to Distribution Channels
: McGraw-Hill Education
: 9780071442954
: 1
: CHF 87.80
:
: Werbung, Marketing
: English
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.