: Bonnie S. McElhinny
: Words, Worlds, and Material Girls Language, Gender, Globalization
: De Gruyter Mouton
: 9783110198805
: Language, Power and Social Process [LPSP]ISSN
: 1
: CHF 64.20
:
: Allgemeine und Vergleichende Sprachwissenschaft
: English
: 460
: Wasserzeichen/DRM
: PC/MAC/eReader/Tablet
: PDF

This wide-ranging volume focuses on changes in language and gender in ten different national sites as a result of globalization. The papers draw on a variety of sociolinguistic methodologies to consider workplaces, schools, media discourse, beauty pageants, musical stars, and marriages in which 'modern' and 'traditional', 'local' and 'global' identities are constructed and contested.

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Bonnie S. McElhinny, University of Toronto, Canada.
Frontmatter1
Contents5
Introduction. Language, gender and economies in global transitions: Provocative and provoking questions about how gender is articulated7
Chapter 1. Symbolically central and materially marginal: Women’s talk in a Tongan work group47
Chapter 2. “Re-employment stars”: Language, gender and neoliberal restructuring in China83
Chapter 3. When Aboriginal equals “at risk”: The impact of an institutional keyword on Aboriginal Head Start families113
Chapter 4. Stage goddesses and studio divas in South India: On agency and the politics of voice137
Chapter 5. Echoes of modernity: Nationalism and the enigma of “women’s language” in late nineteenth century Japan163
Chapter 6. Recontextualizing the American occupation of the Philippines: Erasure and ventriloquism in colonial discourse around men, medicine and infant mortality211
Chapter 7. Out on video: Gender, language and new public spheres in Islamic Northern Nigeria243
Chapter 8. Gender and bilingualism in the new economy293
Chapter 9. African women in Catalan language courses: Struggles over class, gender and ethnicity in advanced liberalism311
Chapter 10. Gender, multilingualism and the American war in Vietnam355
Chapter 11. Shop talk: Branding, consumption, and gender in American middle-class youth interaction377
Chapter 12. Cosmopolitanism and linguistic capital in China: Language, gender and the transition to a globalized market economy in Beijing409
Chapter 13. Gender and interaction in a globalizing world: Negotiating the gendered self in Tonga429
Backmatter453