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Building a Future with BRICs The Next Decade for Offshoring

:	Mark Kobayashi-Hillary
:	Mark Kobayashi-Hillary
:	Building a Future with BRICs The Next Decade for Offshoring
:	Springer-Verlag
:	9783540464549
:	1
:	CHF 41.30
:

:	Internationale Wirtschaft
:	English

:	220
:	Wasserzeichen
:	PC/MAC/eReader/Tablet
:	PDF

In 2003, Goldman Sachs published a startling report on the BRICs (Brazil, Russia, India, and China) region: These four countries would be larger than the G6 economics within 40 years, muscling their way to economic dominance and powering past developed countries such as the United Kingdom, Germany, and Japan. This book focuses on the technology and technology-enabled services that underpin this revolution. The editor analyses the reasons why these four countries are in a unique position to lead a 21st century growth in international services. He then features 12 chapters written by the most important chief executives from the BRICs service economy.

	Foreword	6
	Preface	7
	Table of Contents	11
	Introduction	17
	The BRICs Report	18
	Offshoring 2.0	20
	Virtual Servers	22
	Virtual Applications	22
	Virtual Architecture	23
	Virtual Communications	23
	Virtual Services	24
	Summary	25
	The Web 2.0 Generation	26
	Part I: Brazil	31
	An IT Giant Goes Global	32
	The Origin of the IT Industry in Brazil	33
	Expertise in Banking Systems	33
	Brazil’s Advantages as an Offshoring Destination	34
	Reasons Why Brazilian Companies Are Expanding Abroad	36
	Clouds on the Horizon	38
	Driving Value Up	40
	Introduction	40
	The Trend Towards High-Value Services	41
	Service and Relationship Models	43
	Vendor Selection	49
	Brazil’s Path to Becoming a Global Player	53
	References	55
	Acknowledgements	55
	Part II: Russia	56
	Reflecting on the Future to Understand the Present	57
	The Origins of Offshoring	57
	Offshoring at Present	58
	What the Future Holds for Offshoring	60
	Russia’s IT Industry at Present	63
	Prospects for Russia’s IT Industry	68
	Outsourcing as a Strategic Business Model for “ Futurised” Organizations	71
	Introduction	71
	The Outsourcing SuperHighway	72
	To Russia, with Love	74
	But Why Russia?	75
	IT Focus	75
	Economic Flexibility	76
	Outstanding Talent	77
	Faster Time to Market	77
	Futurised Outsourcing Firms Map to Futurised Companies	78
	Building an Industry BRIC by BRIC	79
	Caution: Changing Road Conditions Ahead	81
	Acknowledgements	83
	Eastern Europe as Most Promising Market	84
	New Old Opportunity	85
	Russian Federation Economic Overview	90
	Russia in the Global Economy	92
	Living Standards in Russia	93
	Business Culture in Russia	94
	Government Support for Software Exports	94
	Maturing Trends	95
	Conclusion	96
	Dreaming with BRICs	99
	Review of the BRICs Economic Predictions	99
	Why BRICs?	101
	The Russian IT Industry in Numbers	103
	Russian IT Export Industry Expansion to the Regions	109
	Conclusion	113
	Part III: India	115
	Globalisation – There Is Much to Gain	116
	Globalisation: What Does It Mean for You?	117
	Unparalleled Growth, Increased Inequality	118
	How Deeply Is the World Integrated?	118
	Advanced Economies Can Help	119
	Promote Globalisation, Promote Peace	120
	India Can Make the Difference	120
	India and HCL: Having Run the Marathon, Now Ready to Sprint	123
	Leadership Through Value-Centricity	124
	Beyond the Numbers	125
	Does Globalisation Reduce National Sovereignty?	126
	Hardware Outsourcing: The Next Wave	127
	Sourcing Without Borders – Sourcing in a Flattening World	128
	From Offshore Outsourcing to Strategic Global Sourcing	129
	Sourcing to Compete in the Flat World	131
	Becoming a Flat World Service Provider	135
	The Next Level of Global Sourcing	141
	The World’s BPO Hub	143
	An Emerging Global Power	143
	Rightshoring	145
	Standardisation of Services	146
	Higher Value Outsourcing	147
	Challenges to India’s Supremacy	148
	Reliance on Established Markets	149
	India’s Internal Challenges	150
	Overcoming Common Misconceptions and Attitudes	151
	Security	153
	The Future for Outsourcing	153
	Indian Offshoring – Building Sustainable Excellence	156
	The Century of the Mind: India’s Rich Heritage	157
	Mind Power, the New Reality	159
	Education: Revolution Through Pioneering Partnerships	160
	The Importance of the PPP Model	161
	Work: Mentality of Service and Excellence	163
	The Changing Customer Climate	163
	Innovation: Leading the 21st Century Organisation	165
	Part IV: China	169
	China – An Offshoring Leader?	170
	History of China	171
	Economy	173
	Country Infrastructure	176
	Population and Workforce	177
	The Diaspora and Their Impact	179
	The IT Market in China	179
	Panorama of Chinese Suppliers	181
	Conclusion	182
	The Second Shift to China	184
	The Second Shift	184
	Why China?	186
	The Time of Integration	188
	Conclusion	191
	Brazil	191
	Russia	192
	India	194
	China	197
	Outsourcing Developments	198
	Process Requirements	200
	Tactical Outsourcing	201
	Strategic Outsourcing	202
	Transformational Outsourcing	203
	The Key Drivers of Outsourcing Today	204
	A Final Word	214
	Bibliography	215
	About the Editor	216
	About the Contributors	217