: Marco Meier, Werner Sinzig, Peter Mertens
: Enterprise Management with SAP SEM / Business Analytics
: Springer-Verlag
: 9783540247357
: 2
: CHF 48.50
:
: Allgemeines, Lexika
: English
: 220
: Wasserzeichen/DRM
: PC/MAC/eReader/Tablet
: PDF

In order to make strategy happen there is a need for powerful management information systems. SAP focuses on the application of modern business administration concepts, e.g. Value Based Management, the Balanced Scorecard, the Management Cockpit or flexible planning methods.

The book describes the methodology and implementation of a powerful tool for enterprise management. Practical examples show how SAP Strategic Enterprise Management/Business Analytics (SAP SEM/BA) can help to improve cross functional planning, reporting and analyzing. SAP SEM/BA is a leading edge IT-solution for top management and related departments in large enterprises and groups. It demonstrates the state of the art of modern management information and decision support systems.

Foreword to the Second Edition5
Foreword to the First Edition5
Table of Contents8
1 Current Problems and Requirements11
1.1 Current Problems11
1.2 Requirements17
2 Business Management Background19
2.1 Tasks of Strategic and Operational Enterprise Management19
2.2 Value-Based Management28
2.3 Stakeholder Approach37
2.4 Customer Relationship Management38
2.5 Risk Management40
3 Business Management Instruments45
3.1 Instruments for Strategic Enterprise Management45
3.2 Instruments for Operational Enterprise Management55
3.3 Instruments for Combined Strategic and Operational Enterprise Management62
4 Information Technology Instruments77
4.1 Data Warehouse (Information Warehouse)77
4.2 Online Analytical Processing (OLAP)79
4.3 Business Intelligence81
4.4 Analytical Application Systems83
4.5 Internet85
4.6 Personalized Enterprise Portals86
5 Components of the SAP Solution87
5.1 General Overview87
5.2 Strategic Enterprise Management95
5.3 Business Analytics152
6 Case Studies183
6.1 Empresas Polar183
6.2 Henkel Surface Technologies187
6.3 Norwegian Defense190
6.4 Siemens193
7 Conclusion197
7.1 Interview with David P. Norton197
7.2 Summary and Outlook201
Abbreviations and Acronyms205
Bibliography209
Glossary217
Index223