| Introduction | 12 |
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| Part I: Innovation and Competition in Online Markets | 13 |
| Part II: Regulation, Pricing and Evaluation by Real Options | 14 |
| Part III: Empirical Approaches to Market Analysis | 16 |
| Part I: Innovation and Competition in Online Markets | 18 |
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| 1 Pricing and Bundling of Shared Information Goods: The Case of Cable Channels | 19 |
| Introduction | 19 |
| Notation and Assumptions | 20 |
| Pricing and Bundling with Identical Consumers | 22 |
| Heterogeneous Subscriber Preferences | 23 |
| Final Remarks | 30 |
| Appendix | 31 |
| References | 33 |
| 2 The Development of Electronic Payments Systems | 34 |
| Introduction | 34 |
| Trends in Electronic Payments | 35 |
| Development of Payments Card Systems | 37 |
| Empirical Evidence | 44 |
| Public Policy | 47 |
| The Future | 48 |
| References | 49 |
| 3 Behavioral Frictions in Online Contracting: Evidence from Yankee Auctions | 50 |
| Introduction | 50 |
| Data Set | 52 |
| Cluster Analysis | 54 |
| Bidding Behavior | 57 |
| Quantity Outcomes | 63 |
| Conclusions | 67 |
| References | 68 |
| 4 Online Channel Competition in a Differentiated Goods Market | 69 |
| Introduction | 69 |
| Pure Online Competition | 70 |
| Online Channel Entry by an Offline Firm | 73 |
| Asymmetric Quality Goods and Competition | 77 |
| Conclusion | 82 |
| References | 83 |
| 5 Competition and Growth in Virtual Markets | 84 |
| Introduction | 84 |
| Alternative Equilibrium States | 85 |
| Firm Investment and Market Share | 86 |
| No Market Growth Game | 87 |
| Market Growth Game | 92 |
| Comparative-static Analysis | 94 |
| Conclusions | 97 |
| References | 97 |
| 6 Mobile Network Prospects: A Multi-sided Platform Analysis of Competition | 98 |
| Introduction | 98 |
| Market Demand | 98 |
| Incompatible Goods and Cournot Competition | 99 |
| Compatible Goods Case | 100 |
| Scenario 1 | 102 |
| Multi-sided Service Markets and the OMTP Standard | 104 |
| Scenario 2 | 106 |
| Operator Profit from Multi-sided Services | 108 |
| Scenario 3 | 109 |
| References | 117 |
| Part II: Regulation, Pricing and Evaluation by Real Options | 118 |
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| 7 Real Options and Telecommunications Regulation | 119 |
| Introduction | 119 |
| Neoclassical and Real Options Investment Theory | 120 |
| A Call Option from Investment Delay | 121 |
| Real Option Theory and Telecommunications Regulation | 122 |
| The Truncation Problem and Real Option Theory | 127 |
| Conclusion | 129 |
| Appendix | 130 |
| References | 131 |
| 8 A Discrete Real Options Approach to Access Pricing | 134 |
| Introduction | 134 |
| The Model | 135 |
| An Illustration | 139 |
| Concluding Remarks | 144 |
| References | 145 |
| 9 Optimal Pricing with Sunk Cost and Uncertainty | 147 |
| Introduction | 147 |
| Literature Review | 148 |
| Regulation and Pricing | 149 |
| Conclusion | 157 |
| References | 158 |
| 10 Efficient Spectrum Policy Using Real Options and Game Theoretic Methods | 160 |
| Background | 160 |
| Theoretical Framework | 161 |
| Next Generation Convergence Services | 164 |
| Numerical Simulation | 165 |
| Concluding Remarks | 168 |
| References | 168 |
| 11 A Real Options Approach to Investment Evaluation with a Network Externality | 170 |
| Introduction | 170 |
| Model Specification | 171 |
| Project Valuation | 174 |
| Numerical Illustration | 175 |
| Analyzing Mixed Scenarios | 179 |
| Conclusion | 182 |
| Appendix | 182 |
| Acknowledgement | 185 |
| Reference | 185 |
| Part III: Empirical Approaches to Market Analysis | 186 |
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| 12 Mixed Logit Analysis of Carrier Market Share with Stated- preference Data | 187 |
| Introduction | 187 |
| Revealed- versus Stated-preference | 188 |
| Stated-preference Data Analysis with Mixed Logit Models | 192 |
| Telecommunications Demand Case Study | 195 |
| Conclusions | 203 |
| References | 203 |
| 13 Information Technology, Corporate Performance and Firm Size | 205 |
| Introduction | 205 |
| Literature Review | 206 |
| Research Method | 208 |
| Estimation Results | 211 |
| Conclusions | 215 |
| References | 216 |
| 14 A Contingent Valuation of Terrestrial DMB Services | 217 |
| Introduction | 217 |
| Background | 218 |
| Contingent Valuation Survey | 219 |
| Compensating Variation Valuation of T-DMB Services | 221 |
| Conclusion | 226 |
| Appendix: DMB Contingent Valuation Question | 227 |
| References | 227 |
| 15 Consumer Preference for New Wireless Data Services | 228 |
| Introduction | 228 |
| Emerging Mobile Data Services in Korea | 229 |
| Consumer Preference for Emerging Services | 230 |
| Results | 234 |
| Conclusions | 238 |
| Appendix: AHP Questionnaire | 240 |
| References | 243 |
| 16 An International SME E-marketplace Networking Model | 245 |
| Introduction | 245 |
| Background | 245 |
| APEC Global B2B Interoperability Project | 247 |
| Project Evaluation | 252 |
| Conclusion | 256 |
| References | 256 |
| List of Contributors | 258 |
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| Index | 264 |
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